A clean start for a couple soaps
I’m not a big daytime soap opera fan but will be watching the future of two soaps in particular this coming year. Cancelled soaps “All My Children” and “One Life to Live” will now continue to be produced and aired… online.
Maybe ABC and Prospect Park (the two-year-old media/production company that will be producing the shows) are onto something here. Developing high-quality online video programming is still a relatively untested territory. Several brands and media entities have tried in the past with no solid traction to show for it. It seems people are currently unwilling to give quality online programming a try when they are unfamiliar with the product, but what about taking a TV program with loyal followers and bringing them online?
It will be interesting to see the outcome of this move. The lines between watching programs on TV and online are obviously blurring, but a successful outcome of this partnership will accelerate the closing of the gap between our viewing consumption habits.